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Speed and quality are no longer the only benchmarks for pharma and life sciences content creation. In pharma and life sciences, where compliance is a non-negotiable rule and tools often don’t play well together, marketers need more than just AI — they need a solution that connects the dots and respects the rules. That’s exactly […]
Medical affairs wasn’t always the independent function it is today. In the past, many of its responsibilities — like answering physician questions about drugs, publishing medical information, and engaging with healthcare providers — were handled by commercial teams. But as regulations tightened to prevent promotional influence over medical interactions, companies had to separate these roles […]
Have you ever stopped to wonder how your communication methods are shaping patient loyalty? It’s easy to assume patients will stay if the care is good — but is that enough in today’s digital world? A 2024 survey from Bandwidth revealed that nearly half of patients would consider switching healthcare providers if their communication needs […]