Modular Content 

Leverage modular content in pharma to easily match user segments without starting from scratch. Build a robust modular framework to scale across global and local markets. 

How Does Modular Content Work?

Audit Content
Audit your existing content to identify what can be modularized and create new materials with this approach in mind.
Build a Library
Develop a library of pre-approved, channel-agnostic modules with clear business rules.
Create Value
Harness your tech ecosystem to quickly find relevant modules and scale impactful content for different contexts.

Key Benefits of Modular Content in Pharma

Efficiency and reusability 
Reuse content across different channels and projects, trimming time and resources.
Personalization
Tailor modular content creation to different markets and audience segments by mixing and matching modules.
Faster time-to-market 
Reuse medical legal regulatory (MLR)-approved modules to speed up compliant content delivery.

Overcome Your Modular Content Creation Challenges with Viseven

Pharma companies exploring modular content marketing often run into multiple roadblocks. With years of experience, we’ve created best practices that break through obstacles and deliver results. 

Modular without
professional guidance
Modular with
Viseven’s best practices
Modular without professional guidance Tagging, tracking, and updating data is your team’s full-time job
Modular with Viseven’s best practices  Automatically assign contextual and company-specific tags to make content easy to find, reuse, and customize. 
Modular without professional guidance Local marketers aren’t ready to localize modules and must create content from scratch. 
Modular with Viseven’s best practices  Localize modules alongside the full content, creating a reusable modular library for local markets. 
Modular without professional guidance Your team can’t easily find the right module or doesn’t know if it already exists.
Modular with Viseven’s best practices  Quickly find the right module with smart suggestions and preview. 
Modular without professional guidance You turn all content into modules, cluttering your digital asset management (DAM) system and limiting reuse. 
Modular with Viseven’s best practices  Receive a comprehensive content audit and strategic plan for content modularization. 
Modular without professional guidance Old content is hard to modularize because of its complex design and lack of structure. 
Modular with Viseven’s best practices  Get insights into your old content, key use cases, and ways to standardize it for reuse across channels. 
Modular without professional guidance Teams ignore the design element, which makes it hard to adapt modules to different channels. 
Modular with Viseven’s best practices  Auto-adjust modules for every channel based on your design system rules. 

Why Choose Viseven’s Modular Content Services

Viseven provides end-to-end support for your modular content marketing journey. 

Strategy and tech enablement
Viseven brings 15+ years of expertise in strategic consultancy and tech enablement to help pharma align modular content frameworks with ecosystem setup.
Scalable DCF teams
Leverage our digital content factory (DCF) teams for smooth modular content production. You can scale up or down to match your business needs.
Focus on data analytics
Achieve measurable results by setting clear KPIs and providing user-friendly dashboards to display content performance insights.
Effective Change Management
Don’t let fear of change hold you back. Viseven supports modular transformation with user onboarding, training, and thoughtful planning and execution.

Need more information on our modular content services?

Connect with us for a free consultation! 

Request a consultation

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