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In the fast-paced world of pharma, having a billion-dollar idea is not enough. No matter how brilliant your ideas are, there is much more to it than devising a great strategy. If you are ready to take your strategies to the next level, we have just the right masterclass for you, brought by Cecilia Baeza-Castro, […]
Digital transformation is not just about bringing in new tools to make your organization more efficient. It is a much bigger process that involves creating a customer-first culture and rethinking processes across the board. In our latest webinar, we had: Our team shared their ideas on how pharma can reshape digital experiences in 2025. […]
Did you know that you can significantly reduce content creation time while delivering highly personalized digital experiences in the pharma industry? At Building Pharma Digital Experiences with AEM, Oksana Matviienko, Regional Director at Viseven, will demonstrate how to leverage modular content and AEM to streamline your digital strategy, delivering consistent, compliant, and engaging experiences across all channels. […]
Learn How to Master Digital HCP Engagement Declining HCP engagement rates. Content saturation. Complex regulatory requirements. Regional market differences. The challenges of digital engagement in pharma have never been more daunting. As healthcare professionals become increasingly selective about their digital interactions, pharmaceutical companies face a critical question: How do you create meaningful engagement that scales globally while remaining […]
How to Boost HCP Engagement Before, During, and After Congress Events Congress participation is more complex and costly than ever, yet it remains crucial for brand positioning. Ensuring effective HCP engagement remains a constant priority, complicated by the need to manage post-congress follow-ups and accurately track ROI. These ongoing hurdles demand innovative solutions to maximize the value […]
AI-powered localization has much potential but still, it remains largely unexplored. Does it really hold the power to improve content creation? In our webinar, we will share insights on the following topics about AI, content localization, and more: Make sure to attend the upcoming webinar, where our experts will share unique insights into the future of AI-driven […]
Email fragments help MedReps connect with busy HCPs fast. When promoting a product, reps naturally come across as biased, as their goal is to show that their drug is more effective, safer, and more cost-efficient than others. And HCPs can spot that bias a mile away. You need to provide real value to ensure your […]
Pharma marketing teams have a lot of balls in the air. They’re tasked with creating compliant, on-brand, compelling content for their target audiences. And they also need to scale it to stay competitive and ensure customer satisfaction. But they’re not vending machines. You can’t just press A-3 and expect a perfectly crafted email to pop […]
Targeted and automated email campaigns have been one of the most honored sources of marketing that have brought real value to HCP engagement for the last decade. They are the primary force among other communication channels in marketing. Therefore, we are ready to plunge into the subject and share more insights into how to create […]